The world's leading trend and forecasting site.
I was the lead Creative Director for the territory.
My studio (Florian Auditorium) was the LA correspondent for the site. We reported on all denim trends, current and that we would forecast in LA, and in fact in California.
We would shoot at flea markets, festivals, venues, retails stores and anywhere else we thought pertinent to be able to report on and to create trend statements.